The CRM & Outreach Glossary

An autonomous software system that pursues a goal across multiple steps by perceiving, planning, acting and observing, usually with tool access.

The practice of starting a conversation with prospects who have no prior relationship with you, typically via DM, email or social.

The stage-by-stage journey a prospect takes from first contact to paying customer, used to measure where leads drop off.

A series of pre-written messages delivered automatically on a schedule or in response to triggers, used to nurture leads over time.

A Telegram MTProto rate-limit response telling the client to back off for N seconds before retrying a request.

A free, valuable resource offered in exchange for a prospect's contact details. It is the entry point into a nurture flow.

A method for ranking prospects by their fit and engagement, so sales teams can focus on the contacts most likely to buy.

Telegram's custom application-layer protocol that powers the real Telegram client experience, separate from the simpler Bot API.

A CRM that unifies every customer conversation (email, DMs, live chat, voice) into one continuous thread per contact.

A visual model of where every open deal sits in your sales process, used to forecast revenue and spot stalled opportunities.

A {a|b|c} template syntax that generates many message variants from a single source, used to keep bulk DMs unique.

A real-time HTTP callback fired by one system into another when an event happens. It is the push-based alternative to polling.