Modern multi-platform scheduler
Schedule across X, Instagram, TikTok, LinkedIn, Facebook, Pinterest, Threads, and YouTube from a single calendar, with per-network text variants and first-comment automation.
Hootsuite is the social-media-management veteran, and the bill grows with every seat you add. CRM Solid ships modern scheduling across 8 networks, native Telegram and X DMs, AI sales agents, and a sales pipeline, all for a flat workspace price.
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Hootsuite still owns enterprise team controls and listening. The friction shows up when smaller teams realise they are paying enterprise rates for a feature set they barely touch.
Hootsuite Team starts around $249/mo for 3 users and 20 channels. Bumping to Business is ~$739/mo for 5 users. By 10 users you are well over $1,500/mo before any add-ons.
Hootsuite covers the big legacy networks well, but Telegram, the largest closed-DM channel for SMB sales, is simply not on the list. Same for the messy reality of X DMs.
Hootsuite's AI helps you write captions and hashtags. It does not act as a sales agent that qualifies inbound DMs, hands off hot leads, or runs a follow-up sequence on its own.
Hootsuite's dashboard was designed in the streams-and-columns era. Modern social teams expect a unified inbox, a clean pipeline view, and AI that fits the workflow, not 12 columns of tweets.
Both schedule across many networks. The differences are channel coverage, AI depth, sales workflow, and pricing model.
| Capability | CRM SolidRecommended | Hootsuite |
|---|---|---|
| Networks scheduled | ||
X (Twitter) | ||
Instagram (posts, reels, stories) | ||
TikTok | ||
LinkedIn (personal + company) | ||
Facebook (pages + groups) | ||
Pinterest | ||
Threads | ||
YouTube (long + shorts + premieres) | ||
Telegram channels & DMs | ||
| DM inbox & CRM | ||
Unified DM inbox | Inbox 2.0 | |
Telegram + X DMs included | ||
Sales pipeline & deal stages | ||
Lead scoring | ||
Custom contact fields | ||
| AI & automation | ||
AI caption / hashtag writer | OwlyWriter | |
AI sales agents with personas | ||
AI auto-responder for DMs | ||
DM drip sequences with spintax | ||
Bulk DM with rate-limit safety | ||
| Pricing model | ||
Flat workspace pricing | ||
Unlimited team members | ||
Minimum seat count | None | 3-5 |
Annual contract required? | No | Business+ |
Starter price (entry plan) | $29/mo | $99/mo |
Hootsuite remains the right call for large in-house teams with deep social-listening, brand-monitoring, and approval-workflow needs. For SMB and growth-stage teams, the bundle CRM Solid offers usually wins on both price and channel coverage.
Six things you get on day one with CRM Solid that Hootsuite cannot match.
Schedule across X, Instagram, TikTok, LinkedIn, Facebook, Pinterest, Threads, and YouTube from a single calendar, with per-network text variants and first-comment automation.
CRM Solid speaks Telegram MTProto and X DMs natively, both the closed channels where Hootsuite leaves you stranded.
AI sales agents with custom personas, grounded knowledge, handoff rules, and the ability to run DM sequences on their own. OwlyWriter writes; ours acts.
No per-seat tax. No five-seat minimum. Bring your whole team and as many social channels as you need; your bill stays where it started.
Drag DMs from "Inquiry" to "Won" in the same workspace. Hootsuite has an inbox; we have an inbox AND a real CRM pipeline glued to it.
Connect channels, import contacts, send your first DM, all the same afternoon. No two-week Hootsuite onboarding sequence required.
Hootsuite-to-CRM-Solid migrations are unusually predictable. Hootsuite has mature CSV exports, the post format is well-documented, and most of our switchers have a thinner Hootsuite setup than they expect: five active channels, two recurring time slots, one approval rule. The migration usually fits in a single working afternoon.
In Hootsuite, open Publisher > Content and use the export menu. Pull:
Hootsuite delivers exports inline (no email link). Save each CSV with a clear name; you will upload them in sequence in step 3.
The data model maps cleanly:
Social network → CRM Solid Connected accountScheduled message → CRM Solid Scheduled postContent category → CRM Solid Post tagPublishing schedule → CRM Solid Time slotApprover / Reviewer → CRM Solid Approval workflowPer-network text variants come across automatically. If a Hootsuite post used their AutoSchedule queue, we slot it into the equivalent CRM Solid time-slot schedule that matches the network's best-time data.
Open the Scheduler Import page and drop the Hootsuite CSV. CRM Solid runs a dry-run preview; you see every post on a calendar overlay before confirming. Once confirmed, the queue is created with the original send times.
For workspaces with 1,000+ queued posts, use our public REST API: POST batches of 500 to /v1/posts/bulk. Includes idempotency, retry-safe re-runs, and built-in rate limiting.
In Integrations, connect each network via OAuth. Order does not matter, but we recommend Telegram first if you have one, because it's the channel Hootsuite never gave you:
Most teams reconnect 5-8 channels in 10 minutes. The Telegram + live-chat additions usually feel like new superpowers, not migrations.
Three Hootsuite workflows worth rebuilding immediately:
Two extras Hootsuite does not have: AI auto-responder on incoming DMs and DM drip sequences for outbound. Set both up while you are on the migration call; it is the moment most teams realise CRM Solid is genuinely more capable.
“We had Hootsuite Business at $739 a month for five seats and used maybe two thirds of it. We needed Telegram, we needed real DM automation, and we needed a CRM. Hootsuite gave us none of those. The CRM Solid trial paid for itself the day we ran our first Telegram broadcast and the inbox actually caught the replies. Cancelled Hootsuite at the end of the month.”
Modeled for a 5-seat team running 10 channels and using the inbox actively. Hootsuite prices reflect their published 2026 tiers.
Hootsuite Team is ~$249/mo (3 users), Business is ~$739/mo (5 users), and Enterprise is custom-quoted (often $1,500+/mo). CRM Solid Pro stays flat at $99/mo no matter how many seats or channels you add.
The eight questions teams ask us before switching off Hootsuite.
Other tools teams shortlist alongside CRM Solid.
A scheduler that also captures DM replies and runs an inbox.
The CRM half of the equation, without per-contact billing.
Skip the six-month rollout. Ship in 20 minutes.
The line-by-line breakdown for Hootsuite power users.
Modern, Telegram-native, flat-priced alternative to Sprout.
14 days free, no credit card. Schedule, DM, and close, all in one workspace, at a flat price your CFO will actually approve.
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