Plan everywhere. Measure everything.

A typical campaign launch

It is Monday 9am. Theo, content lead at a 6-person marketing team, opens the calendar view. This week's campaign, "Q2 product launch," has 22 scheduled assets across X (5 threads), LinkedIn (3 long-form posts + 1 carousel), Instagram (5 reels + 3 carousels), TikTok (3 short videos), and Threads (2 multi- post chains).

Every asset is tagged with the campaign ID. UTMs are pre-attached. Slack channel #marketing has the auto-generated publish notifications routed in. The team's designer has already left a comment ("can we swap the Tuesday IG carousel cover?"); Theo approves the swap and the new asset goes live without a second meeting.

By Friday afternoon, the campaign has driven 2.4M impressions, 42k engagements, 1,200 clicks, and 87 DM replies. The dashboard shows that the LinkedIn carousel on Thursday was the runaway hit with 1.1M of those impressions, 31 of those DMs. Three of those DMs have already become qualified opportunities; one is in "Demo scheduled" stage worth $48k ARR.

At Monday's standup, Theo shows the CRO a single dashboard. Spend on the campaign: $0 in ads (organic-only). Pipeline generated: $48k. Best-performing asset: the LinkedIn carousel. Next campaign pivots accordingly.

What changes after two weeks

• "Social/other" disappears from your GA4 nightmare. You finally see exactly which posts drove which clicks, which DMs, which opportunities.
• Scheduling-tool spend collapses. Most teams cancel 3-5 SaaS tools (Buffer, Later, Sprout, Hootsuite, Loomly) and replace them with one workspace.
• Marketing-to-sales handoffs stop getting dropped. When a post drives a hot DM, sales sees it in the same inbox. No more "we got a great DM, who should reply?"
• QBR decks write themselves. Auto-generated campaign reports with full-funnel attribution. CMOs love this; CFOs trust it.

Templates & playbooks included

• Editorial calendar template: pre-defined statuses, asset types, and approval workflows
• Product launch playbook: 4-week multi- platform launch with teaser, build-up, launch day, and post- launch sustain
• Always-on content cadence: 5x/week per channel cadence template optimized for each platform's algorithm patterns
• Lead magnet promotion sequence: coordinated across email + social + DMs with progressive disclosure
• UGC / community spotlight workflow: capture user mentions, request rights, schedule curated reshares
• Campaign report template: 8-page PDF auto- generated at campaign end with attribution waterfall
• Webinar promotion calendar: pre-event build, day-of teaser, post-event replay drip

Integrations marketing teams use

• GA4 / Plausible / Fathom: export UTM-tagged traffic to your analytics tool of choice
• Gmail / Outlook: coordinate email lifecycle with social drops, sequenced or parallel
• Calendly: webinar registration, sales-team demos linked from social CTAs
• OpenAI / Anthropic / Gemini: content drafts, caption variants, A/B test copy generation
• DeepL: translate post copy across markets for international rollouts
• Outbound webhooks: push engagement signals into your warehouse for executive dashboards

For CMOs and marketing leaders

The hardest pitch in modern marketing is showing the CFO that social content drives revenue. With CRM Solid you can:

• Quantify dark social: DMs to your business accounts that previously vanished from GA4 are now logged, attributed, and counted in pipeline
• Compare channel ROI on a single chart: X vs LinkedIn vs TikTok vs Threads, side by side, normalized by cost and pipeline contribution
• A/B test message angles, not just creative:same image, two captions, see which one drives more DMs and which DMs convert to opportunities
• Forecast pipeline from content output: once you have 90 days of data, predict next month's content- attributed pipeline within ±15% accuracy