Schedule and publish
Queue videos with their captions and publish on a schedule, alongside Instagram, X, YouTube, LinkedIn, Facebook, Pinterest and Threads. One calendar rather than eight apps.
TIKTOK CRM
Connect TikTok to the CRM that tracks what it earned
Publish to TikTok on a schedule, search a creator catalogue to find the accounts worth partnering with, turn them into CRM contacts with a pipeline stage, and run TikTok ad campaigns from the same workspace as your Google and Meta ones.
- Scheduled publishing
- Creator catalogue search
- TikTok ads in the same place
app.crmsolid.com/social-scheduler
TikTok connectedPublishing queue
Behind the build: 30s cut
Today 18:30
Customer question, answered
Thu 12:00
Launch teaser
Yesterday
Beyond publishing
Creator search
Topic, language, audience size
Import
Board: Partnerships
Ads
Draft reviewed, ready to publish
The parts of TikTok that belong in a CRM
Posting is the visible half. Finding the right creators, keeping them as contacts and tying spend to revenue is the half that decides whether the channel paid for itself.
AI that drafts the caption
Generate a caption, tighten a draft or rewrite it for a different audience, with the post still in the same editor you publish from.
A creator catalogue you can filter
Search TikTok accounts by topic, language and audience size to build a partnership or outreach list, priced per lead collected rather than as a separate subscription.
Creators become contacts
Import matches as CRM contacts on the board you choose with your tags, deduplicated against what you already hold, so a creator you spoke to last quarter does not reappear as a new name.
Outreach on channels that allow it
Follow up with those contacts over email, Telegram or the social inbox in a paced sequence that stops the moment somebody replies.
TikTok ads beside Google and Meta
Build, validate and publish TikTok campaigns from Ads Studio, with a dry run before anything goes live and an approval step in between. Available on Business.
Spend tied to revenue
Campaign reporting sits next to the finance ledger and the pipeline, so "TikTok is working" is a comparison between what went out and what came back.
Attribution back to the campaign
Leads and conversions can be tied back to the campaign that produced them, which is the only way a short-form channel ever justifies its budget.
One workspace, one report
TikTok does not sit in its own tool. It shares the contacts, tags, pipelines, finance and reporting with every other channel you run.
What a TikTok CRM does, precisely
TikTok in CRM Solid covers three jobs: publishing on a schedule, finding and keeping the creators and accounts worth talking to, and running and measuring paid campaigns. All three feed the same contact database, pipeline and finance ledger the rest of your channels use.
We are deliberately precise about this because the category is full of vague claims. TikTok is a publishing and advertising channel here with a prospecting catalogue attached. Where a conversation happens on another channel, which is usually where it ends up, that conversation lands in the unified inbox with the contact intact.
Publishing without a separate scheduler
Videos are queued with their captions and published on a schedule. The same calendar carries Instagram, X, YouTube, LinkedIn, Facebook, Pinterest and Threads, so a week of content is planned once rather than eight times.
AI drafting sits in the same editor: generate a caption, tighten one, or rewrite it for a different audience. There is no export to a writing tool and back.
Finding creators worth a message
The lead discovery catalogue includes TikTok accounts filterable by topic, language and audience size. It is honest about its scale: the TikTok catalogue is in the tens of thousands of accounts, an order of magnitude smaller than the 18.8 million X accounts, and the source picker shows each catalogue size rather than implying they are equal.
What makes it useful is what happens after the search. Matches become CRM contacts with tags and a pipeline stage, deduplicated against your existing records, ready for a paced outreach sequence over email or the messaging channels.
The honest limits
Three things to be clear about before you plan around this page.
- TikTok connection is not on the Free plan. It starts on Pro at $24.99 a month, which includes three social accounts.
- Ads Studio, including TikTok campaigns, is a Business feature. Reporting and campaign building for Google, Meta and TikTok all sit on the $99 plan.
- The TikTok catalogue is the smallest of the discovery sources. For broad audience research, X and Telegram carry far more rows; TikTok is best used to find specific creators in a niche rather than to build a list of tens of thousands.
Frequently asked questions
Three things: publish videos on a schedule alongside seven other networks, search a TikTok creator catalogue by topic, language and audience size and turn matches into CRM contacts, and build, review and publish TikTok ad campaigns from Ads Studio on the Business plan.
Yes. Videos are queued with their captions and published on a schedule from the same calendar as Instagram, X, YouTube, LinkedIn, Facebook, Pinterest and Threads, with AI caption drafting in the same editor.
Lead discovery includes a TikTok catalogue filterable by topic, language and audience size. Credits are spent per lead collected, and matching accounts can be imported as CRM contacts on the board you choose.
On Business, yes. Ads Studio builds, validates and publishes campaigns on TikTok, Google and Meta, with a dry run before publishing and an approval step in between.
No. Connecting TikTok starts on Pro at $24.99 a month, which includes three social accounts. Ads Studio is Business at $99.
Tens of thousands of accounts, which is much smaller than the X catalogue at 18.8 million. The source picker shows each catalogue size, so use TikTok to find specific creators in a niche rather than to build a very large list.
Ready to ship
Make TikTok report back
Start free, connect TikTok on Pro, add campaign building on Business.
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