Insights

How often an account posts, and whether it has gone quiet

GET/data-api/v2/insights/instagram/{handle}/cadence
Scope
insights:read
Freshness
catalog read
Group
Insights
Platforms
1 of 7

What this endpoint answers

Posting rhythm measured from real post timestamps: how often, how regularly, how long since the last one, and whether that is normal for this account. This is the only account-level Instagram insight that works across the whole catalog, because it needs timestamps rather than a follower count.

This is a catalog read: it is served from the CRM Solid database in milliseconds, costs one budget unit, and reports how old the reading is in meta.cache_age_s. It needs the insights:read scope (Insights): Engagement rates, top posts, viral patterns, cohort benchmarks.

Good to know

  • The rhythm figures come from the most recent 30 posts only, and window says exactly which ones. The crawl keeps the posts it has seen rather than a complete history, so an older stretch can contain long holes that are crawl artefacts and not quiet periods. primevideo holds 101 posts reaching back to 2021 with a 960-day hole in the middle, which is why no longest-gap figure is published.
  • activity compares the account with its own median gap, not with a fixed number of days: active within twice the median gap, slowing within six times it, dormant beyond that, with floors of 3 and 14 days. activity_basis states the arithmetic on every response.
  • profile_complete is false for 8,409 of the 10,947 catalog rows. Instagram's profile endpoint stopped answering anonymous callers, so those accounts reached us through the feed fallback: posts and timestamps arrive, follower count and bio do not. Cadence still works on them, which is the point of this endpoint; followers is null there and null means unknown, never zero.
  • timing.by_hour_utc and by_weekday are returned only for accounts holding at least 20 posts, which is 568 of 10,918. Below that the block is null and timing.note says so rather than returning a histogram of six posts across 24 buckets.
  • No best hour to post is named anywhere in this response. Which hour an account posts in is a count we can make; which hour earns more is a claim about engagement that 30 posts across 24 hours cannot support. The per-hour interaction averages are returned so a caller can look for themselves.
  • data_age_s is the age of the crawl, not of the posts. Read it before trusting days_since_last_post: if the crawl last looked a week ago, the account may have posted since.

Parameters

Every value the call accepts, with the example the spec ships so the request runs as written.

NameInRequiredExampleWhat it does
handlepathrequirednasaInstagram handle, without the @.

Call it

Authenticate with a bearer token or the x-api-key header. Keys are server-to-server credentials. Never embed one in front-end code - call the API from your own backend and forward the result.

curl
curl "https://crmsolid.com/data-api/v2/insights/instagram/nasa/cadence" \
  -H "Authorization: Bearer psk_live_..."
JavaScript
const res = await fetch("https://crmsolid.com/data-api/v2/insights/instagram/nasa/cadence", {
  headers: {
    Authorization: `Bearer ${process.env.CRM_SOLID_DATA_API_KEY}`,
  },
});

if (!res.ok) {
  const { error } = await res.json();
  throw new Error(`${error.code}: ${error.message} (${error.request_id})`);
}

const { data, meta } = await res.json();
Python
import os

import requests

res = requests.get(
    "https://crmsolid.com/data-api/v2/insights/instagram/nasa/cadence",
    headers={"Authorization": f"Bearer {os.environ['CRM_SOLID_DATA_API_KEY']}"},
    timeout=30,
)
res.raise_for_status()

payload = res.json()
data, meta = payload["data"], payload["meta"]

Keys look like psk_live_... for production keys, psk_test_... for test keys and are minted in the panel.

What comes back

Success is { data, meta }. Failure is { error: { code, message, request_id } }. The body below is the spec's own example: the values in it are illustrative readings, not live numbers.

Handle
primevideo
User id
1684102154
Followers
7,003,795
Profile complete
yes
Crawled at
8/29/2026, 2:56:49 PM
Data age s
164,582
Posts held
101
Window from
8/26/2026, 2:00:06 PM
Window to
8/30/2026, 5:00:08 PM
Window posts
30
Window span days
4.13
Posts per week
49.21
Gap hours p25
0.33
Gap hours p50
0.99
Gap hours p75
2.14
Days since last post
0.82
Activity
active
Activity basis
Last post was 0.82 days ago against a median gap of 0.04 days across the last 30 posts.
Timing sample
101
Timing sufficient
yes
Timing busiest hour utc
17
Timing busiest weekday
4
Timing by hour utc
3 items
Timing by weekday
1 items
Timing note
Hours are UTC. busiest_hour_utc is where this account posts most often, which is a count. No best hour is named: which …
200 GET /insights/instagram/{handle}/cadence
{
  "data": {
    "handle": "primevideo",
    "user_id": "1684102154",
    "followers": 7003795,
    "profile_complete": true,
    "crawled_at": "2026-08-29T14:56:49.216Z",
    "data_age_s": 164582,
    "posts_held": 101,
    "window": {
      "from": "2026-08-26T14:00:06.000Z",
      "to": "2026-08-30T17:00:08.000Z",
      "posts": 30,
      "span_days": 4.13
    },
    "posts_per_week": 49.21,
    "gap_hours": {
      "p25": 0.33,
      "p50": 0.99,
      "p75": 2.14
    },
    "days_since_last_post": 0.82,
    "activity": "active",
    "activity_basis": "Last post was 0.82 days ago against a median gap of 0.04 days across the last 30 posts.",
    "timing": {
      "sample": 101,
      "sufficient": true,
      "busiest_hour_utc": 17,
      "busiest_weekday": 4,
      "by_hour_utc": [
        {
          "hour_utc": 15,
          "posts": 10,
          "avg_interactions": 30993
        },
        {
          "hour_utc": 17,
          "posts": 17,
          "avg_interactions": 25955
        },
        {
          "hour_utc": 19,
          "posts": 11,
          "avg_interactions": 15036
        }
      ],
      "by_weekday": [
        {
          "weekday": 4,
          "name": "Thursday",
          "posts": 19,
          "avg_interactions": 21408
        }
      ],
      "note": "Hours are UTC. busiest_hour_utc is where this account posts most often, which is a count. No best hour is named: which hour earns more is a claim about engagement and this sample cannot support it."
    }
  },
  "meta": {
    "request_id": "req_9f2c41a8b3d5",
    "generated_at": "2026-08-23T09:14:02.317Z",
    "took_ms": 42
  }
}

The meta block

  • request_idstringrequired

    Unique id for this request. Quote it in a support ticket.

  • generated_atstringrequired

    Server time the response was produced.

  • took_msintegerrequired

    Milliseconds spent server-side.

  • pagePageoptional
  • sourcestringoptional

    Which backend served the payload, for endpoints with more than one.

  • cache_age_sintegeroptional

    Age of the underlying data in seconds. 0 for live reads.

When it fails

GET /insights/instagram/{handle}/cadence documents 8 failure statuses. Branch on error.code, which is stable and enumerated; message is prose and may change.

  • 401Unauthorizedunauthorized | invalid_key

    No key was presented, or the key is unknown, revoked or expired.

  • 402PaymentRequiredpayment_required | subscription_inactive

    The key is valid but the plan behind it cannot serve the call: the included requests are spent and overage is switched off, capped or unfunded (payment_required), or the billing period lapsed and was not renewed (subscription_inactive). Retrying does not help; paying does. The X-Plan-* headers on this response say how far past the line you are.

    Carries X-Plan, X-Plan-Limit, X-Plan-Overage, X-Plan-Period-End, X-Plan-Remaining.

  • 403Forbiddenforbidden_scope | forbidden_ip

    The key is valid but not allowed to make this call: it lacks the scope, or the request came from an address outside the key's allowlist.

  • 404NotFoundnot_found

    The addressed resource does not exist.

  • 422InvalidRequestinvalid_request

    A parameter is malformed, out of range or mutually exclusive with another. `details` names the offending fields.

  • 429RateLimitedrate_limited | quota_exceeded

    Either the burst ceiling for the current minute or the daily quota is spent. Distinguish with the code: rate_limited clears within the minute, quota_exceeded does not clear until 00:00 UTC.

    Carries Retry-After, X-Quota-Limit, X-Quota-Remaining, X-RateLimit-Limit, X-RateLimit-Remaining, X-RateLimit-Reset, X-Request-Id.

  • 500InternalErrorinternal_error

    Something failed on our side. Internals are never leaked; quote the request id.

  • 503Unavailableupstream_timeout | upstream_error | not_configured

    The request could not be served right now. BRANCH ON error.code, not on the status: 'upstream_timeout' means a source was too slow (this is what a catalog query hitting its 15-second statement timeout returns, so it is reachable from any endpoint that reads the corpus, not only the live-scrape ones) and the same call is worth retrying with backoff - narrowing it with a smaller limit, a filtered scope or a less popular account makes it far less likely; 'upstream_error' means a source was unreachable, so back off further; 'not_configured' means the capability has no backing service in this deployment, and retrying will never help.

Every response carries X-Request-Id and meta.request_id. Quote it in support requests.

Coverage and limits

This endpoint covers Instagram. Rate limits come from the tier on your key.

Instagram
TierRequests a minuteRequests a dayLive reads a minute
free301,0005
standard12025,00020
pro600250,00060
unlimited6,00010,000,000600

This call only draws on the ordinary per-minute and per-day columns. Every response reports where you stand in X-RateLimit-Limit, X-RateLimit-Remaining, X-RateLimit-Reset and the X-Plan headers.

Start calling it

A key takes a minute to mint in the panel, no card. The reference covers authentication, the envelope, scopes, rate limits and every error code in one page.

Reference path: /data-api/reference/insights-instagram-cadence

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