Every lead, every viewing, in one place.

A typical Saturday viewing day

8:30am Saturday. Olivia, a residential agent in central London, has five back-to-back viewings booked between 10am and 4pm. Two years ago, this would have meant a stressed-out morning rifling through three apps to remember each buyer's must-haves and budget.

Today she opens CRM Solid and sees the day at a glance: 10am Jasper & Marie (cash, 2-bedroom, dog-friendly), 11:30 Said (max £825k, financed, 30-day timeline), and so on. Each contact card shows last 5 messages, all tags, and a sticky note ("wife allergic to cats, do not mention upstairs neighbour").

At 9:45am, every buyer gets an auto-DM: "10 minutes away, the door has a brass knocker, see you shortly!" Two no-shows are picked up by the system at 10:08am (they did not reply to the arrival nudge). The auto-rescheduler sends a friendly follow-up with three alternative slots. Both rebook within an hour.

By 6pm, Olivia has done five viewings, two of which moved into "Offer made" stage with offers logged. The AI bot handled 14 inbound DMs in the background. Six booked future viewings, 4 got instant answers about properties, 4 are now in long-tail drip. She did not touch a sticky note all day.

What changes after two weeks

• Reply time drops from hours to seconds. The AI bot replies instantly to inbound, qualifies, and books, even when you are in a 2-hour viewing.
• No-show rate falls 40-50%. Auto-reminders 24h, 1h, and 10m before viewings reduce ghosting dramatically.
• Long-tail conversion comes back to life. Buyers who said "not for 3 months" actually convert at 25-35% because they get a relevant new-listing DM on day 78, not forgotten.
• Time saved: 8-12 hours per week. No more cross-referencing five inboxes. No more retyping property details. No more "what did we agree?" detective work.

Templates & playbooks included

• First-inquiry response: "Hi {name}! Thanks for the message about {property}. Quick question to make sure I send the right options..."
• Viewing-confirmation 24h before: address, contact phone, what to bring, parking notes
• Post-viewing thank-you + next-step ask: fires 30 minutes after viewing time
• No-show recovery: fires 15 min after the viewing start time if buyer did not show
• Offer-made follow-up cadence: daily nudges until the seller responds
• Long-tail drip: monthly market update and a tagged-property new-listings alert
• Past-client annual check-in: fires 12 months after a closed deal with a friendly "how is the new place?"

Integrations real estate teams use

• Calendly: per-property booking pages and your own personal calendar
• Gmail / Outlook: inbound listing-site emails get parsed into structured leads
• WhatsApp Business API: for buyer comms in markets where WhatsApp dominates
• Instagram Direct: DMs from listings shared on stories and reels
• Facebook Messenger: Marketplace and Page inquiries
• Outbound webhooks: push closed deals into your brokerage's commission/back-office system
• Portal webhooks: Zillow, Rightmove, Idealista, OnTheMarket, Funda, any portal that supports outbound webhooks (most do)

For team brokerages

If you run a brokerage with 5-50 agents, CRM Solid handles the team-level scenarios too:

• Round-robin lead routing: new inbounds auto- assigned by neighborhood, language, or fairness algorithm
• Manager dashboards: live view of agent activity, no-show rates, conversion by source
• Buyer/agent re-assignment: when an agent leaves, transfer their pipeline cleanly to another agent
• Compliance audit logs: every message sent on behalf of the brokerage is logged and searchable